So you’ve got that
manuscript saved on the flash drive but you’re unsure what to do next? You see that five or six other authors have
become rich by self-publishing their novels but you’re not sure how to follow
in their footsteps? Learning how to
write a bestseller may appear to be daunting, but by following these five easy
steps you too can find yourself the author of a suggested download, both on
Kindle and Nook.
1. Be the
author of a previously best-selling novel.
Industry research has indicated that nothing is more helpful in writing
a best-selling novel than having already written another bestseller. There is a reason why Steven King and JK
Rowling have been so successful: they
know that success builds on previous success.
Follow the example of these authors and you’re sure to find yourself on
the top of the Amazon Literature & Fiction to Explore list.
2. Make use
of television. I can’t tell you how
many writers fail to recognize the value of television as a tool to publicize
their fiction and add big numbers to their sales. A single appearance on the Daily Show or the
Colbert Report can lead to more books being sold than an entire year of readings
on the open-mic circuit. Don’t be shy
about contacting Conan O’Brien or, in a pinch, Charlie Rose. Jonathan Franzen managed to convert a single
cancelled appearance on Oprah into millions of dollars in additional
sales. His model for success can easily
be yours as well.
3. Be famous.
Although many writers cling to the notion of leading lives of quiet
bohemian desperation, research shows that famous authors find themselves nearly
twenty times as likely to write bestsellers as their unknown counterparts. Authors ranging from James Franco to Madonna
have demonstrated that fame does have its rewards. While being a movie star or a marquee athlete
may be the surest route to fame, you may find it equally lucrative to become a
war hero or even an elected official (members of congress excluded). Follow the example of Ethan Hawke and you too
may find your hardcover next to the checkout counter.
4. Have your
book converted into a blockbuster film.
Books adapted into movies
consistently outsell those that do not.
Robert James Waller has claimed that The Bridges of Madison County would have never have exceeded its
niche as a quirky literary novel if not for the success of the Clint Eastwood
film. I suggest that you follow the
strategy of Dan Brown, who frequently compares his characters to the actors and
actresses who he would like to star in the film adaptations of his books.
5. Believe
in Yourself. Studies consistently
show that authors who believe in themselves outsell authors who do not believe
in themselves by a ratio 100,000 to 1, which, ironically, matches the odds of
you ever actually writing a bestselling novel.
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